Every business entity requires professional guidance at some point of time or the other. There are various nitty gritties in a business for which professional advice becomes necessary. In fact, deciding the next move can also be done only after consulting with an accounting professional. This is particularly true with regard to cash flow. This is one of the key aspects of running a business and hence some amount of expertise is required to provide valuable insights for moving things at a consistent pace beneficial to the business. The Chief Financial Officer or the CFO actually looks after the cash flow in a small or medium business entity. According to Investopedia, the CFO receives more than $346,000 per annum to shoulder such responsibilities throughout the year including bonuses.However, not all small and medium business owners can afford such expenses. This does not mean that they have no hope. There are virtual CFOs helping the medium and small business organizations in this respect. This is a recent practice and is anticipated to be continued over years. This practice is quite beneficial for the medium and small-sized organizations because they will not have to pay a chunky amount to the in house CFO. Small businesses with the assistance of virtual CFO can scale heights and reap benefits quite prominent to the business and conspicuous for the world.Impressive Future ProspectThere are many ways in which a virtual CFO can aid in scaling a small business similar to that of an in-house CFO. In fact, sometimes it can be more beneficial to have an online CFO. The outsourced CFOs work with the help of cloud-based software remotely. This remoteness contributes in better performance delivered on-time. As the CFO does not have to travel, he/she can devote the entire time to improve the performance.Online CFOs can not only provide faster financial reports but also forecast and analyze the condition quickly. There is an overall improvement in the performance. The quick and concise delivery of flawless reports and analysis puts valuable financial data in the hands of leaders to make best possible decisions. Making the most effective strategic decision within a fraction of the time originally required by in-house CFOs is truly beneficial.Key Performance IndicatorsKPI measurement is key to the expansion and development of any business be it small, medium or big. In this respect, an online CFO is extremely helpful in managing the KPIs properly and providing helpful and meaningful insights for the company’s management. One of the most significant mistakes committed by small business houses is the overlapping of “actionable” data and data in general. They think that they are same. However, KPI must be calculated based on long-term goals; the strategies should impact in the long run. The KPIs should give you a clear idea of where your business stands- how close or how far from your long terms goals.For instance, if you are trying to reduce total number of unhappy customers by a certain percentage, the CFO could help you to track customer issues along with favoured reviews for a particular period. You can analyze the data provided by KPI and reduce a certain percentage of the negative points to find out where you stand in your business and how much you have progressed towards the goal. This is only a single instance on how a professional can help small businesses.Improved Cash FlowIncreasing the cash flow into business is another measure of how helpful small business bookkeeping is. Managing cash along with stressing on liquidity to tax planning and way beyond that is looked after by an online CFO. The professionals also bring strategies and provide insights to ensure proper expenditure so that you can end up at exactly the place you wanted to.These are some of the major benefits provided by small business bookkeeping and also by virtual CFOs. The work has become more precise due to the integrated online system which is beneficial for both the professional and for the client. Small and medium-sized business entities have reaped several benefits due to the online medium at low-cost.